Christmas Trees Recycling on Berlin Streets: Think of it for you first


In Berlin , before social design will First, explain to the public on how to respond to the action. Stand on the public side to solve the problems by first answering the questions and explaining how to reuse after recycling before the people have not asked about it. The used Christmas trees are not trash but can turn into a resource again. A successful communication method is to enhance the public’s participation. Let’s take the advocacy of Christmas trees recycling on Berlin streets in January as an example.


BSR網站宣導圖片© BSR(Source:BSR、ALBA)

Such action is responsible by the Berlin City Cleaning Company, Berliner Stadtrenigungsbetriebe (BSR), an organization affiliated to Trenntstadt Berlin. So this promotion is also the responsibility of BSR. After reading this recycling notice written in the community newspaper, the writer would like to share how this recycling unit communicates with the public to enhance their participation.


How to do it?

First of all, tell the public that they can also check online when the unit will come and collect the Christmas trees on their neighborhood. They can place the trees on the streets a day before in the evening or 6 o’clock that very day. There are no fixed places to place the trees, only on the streets, and everybody is asked to gather the trees into one place voluntarily to ease the burden of the work personnel. They should further remove the tree decorations, including the metal wires. It is not necessary to cut down the trees into smaller pieces or place them into a plastic bag. The text also explained that, in doing so, it would increase the subsequent workload. It is also noted that, if the public wants to throw the trees early, they can place them in 15 designated recycling locations.


Why doing it?

Every year, BSR recovers about 350,000 used Christmas trees from the streets. These trees will become the materials for alternative energy generation after being shredded by a special machine. The public is also told not to place the trees into the organic recycling bins because the trunks and branches cannot be fermented. Finally, the advocacy concluded with cute general knowledge. The recycled Christmas trees cannot be used to feed the elephants in the zoo because only the trees that “have not been used,” such as the trees that the Christmas tree merchants have not sold this year, can only be used as the elephant’s food.


Environmental awareness needs to be announced year after year continuously with updated technology and policies. The main points that will not change are: to solve people’s troubles, to enable the people to do conveniently, and to enhance their participation.


柏林的街頭聖誕樹回收行動:先替你想到


在柏林,政府當局要進行任何社會設計時,會先向民眾說明如何響應行動;站在解決民眾問題的立場,先一步解答民眾還沒問出口的問題,並說明回收後將如何再利用,不是垃圾而是再次成為資源,成功的溝通方法,提升民眾參與度。以柏林一月份展開的街頭回收聖誕樹宣導溝通為例。


這項行動由隸屬柏林分類城市(Trenntstadt Berlin)組織的柏林城市清潔公司(BSR,Berliner Stadtrenigungsbetriebe)負責執行,因此這項宣傳也由BSR負責。筆者是在社區報紙看到這則寫成報導的通知,在此分享這間回收單位如何與民眾溝通,提高參與度。


如何做:

首先,告知民眾也可以上網查幾號會到自家的街區收聖誕樹,在前晚或當天傍晚六點前放到街頭都可以,沒有固定地點,就是街頭,但是請大家自發集中擺放,減輕工作人員負擔;其次,把樹上裝飾取下,包括金屬線、不需要先把樹折小、不需要裝進塑膠袋,文中解釋因為反而會增加後續的工作量;然後告知,若想提早丟樹,可以放到十五個指定的回收處。


為何做:

每年BSR從街頭回收約三十五萬棵使用後的聖誕樹,這些樹透過特殊機器刨成絲後,將成為替代能源發電的材料;並且告知不要將樹放進有機回收桶,因為樹幹和樹枝並不會發酵。宣導的最後以可愛的常識做為結論:回收的聖誕樹沒辦法拿到動物園餵大象,因為只有「尚未使用過」,比如,聖誕樹商們今年沒賣掉的樹,才會成為大象的食物。


環保意識需要年復一年的宣導,一面更新技術與政策,但不變的要點是:解決民眾麻煩、方便民眾做到,參與度自然提升



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